The creators of Eat Drink Africa.com have released their personal mission statement;
Our goal is to Elevate African Food, drink and other related services to the pinnacle of the culinary/consumables sector. Eat drink Africa.com will profile the culinary habits, products, styles and principles of the 55 nations which make up Africa (and its islands) and present them to the world at large. The focus will always be upon knowledge, information, availability and quality of the produce/services listed. The development of this ‘food and drinks product and services facility’ is embellished within 3 key descriptive words, which are referred to as the 3i’s; Information, Interaction and Innovation.